Peyton Manning is back as Motivatin’ Manning
Nationwide’s new commercial debuts during NFL Kickoff game on September 4
Just in time to start the 2025 NFL season, Nationwide debuts its latest advertising creative starring football icon and two-time Super Bowl Champion Peyton Manning as Motivatin’ Manning.
In the new spot, Manning plays a motivational speaker who, after recognizing Nationwide’s capacity to be both a great insurance AND a great financial services company, has made it his mission to spread the message that within each of us lies the potential to be so much more.
“Peyton Manning’s unique style and comic delivery are on full display in this latest ad,” said Ann Bair, Executive Vice President and Chief Marketing Officer for Nationwide. “More importantly, Motivatin’ Manning continues to highlight with consumers that Nationwide is not only a leading insurance company, but we also are one of America’s largest financial services companies as well.”
“As Motivatin’ Manning, I traded a helmet for a headset mic and had a chance to play someone that finds inspiration in Nationwide’s ability to be both a great insurance company and a great financial services company,” said Manning. “It’s a fun continuation of the series of characters that Nationwide has created, and a good reminder that people can be so much more.”
Motivatin’ Manning debuts Thursday, September 4 on NBC during the 2025 NFL season-opening matchup between the reigning Super Bowl Champion Philadelphia Eagles and the Dallas Cowboys. Fans can expect to see more spots with Motivatin’ Manning, and other spots that feature his Nationwide teammate, NFL All-Pro running back and 2024 AP Offensive Player of the Year Saquon Barkley, throughout the season.
The Motivatin’ Manning persona follows previous portrayals as Paintin’ Manning, Debatin’ Manning, and Calculatin’ Manning.
To view a complete playlist of Nationwide’s So Much More ads featuring Manning and Barkley, visit Nationwide’s YouTube channel.
Nationwide has been an official sponsor of the National Football League since 2014. The partnership designates the insurance and financial services company as an official auto, home, life, business, agribusiness, pet insurance and retirement planning sponsor of the NFL. The partnership is also highlighted by presenting sponsorship of the Walter Payton NFL Man of the Year Award.