Nationwide Tests 360-Degree Virtual Reality Technology to Engage Advisors And Clients On ESG Investing
Driving differentiated experiences for advisors and clients
Nationwide is using virtual reality technology to help advisors build their business by giving them a differentiating way to educate clients on Environmental, Social and Governance (ESG) funds. Demand for ESG investments is increasing as more investors want their investments to reflect their values.
“More and more investors want to know that their money is doing good in the world in addition to earning a competitive return,” said Ramon Jones, senior vice president of financial services marketing and communications for Nationwide. “By leveraging new technology, Nationwide is helping advisors break through and engage with their clients through experiential communications.”
ESG represents three factors investment managers can use beyond financial performance to identify opportunities for investment return. ESG investing seeks to identify factors that define good stewardship, while measuring the sustainability and ethical impact of a company or business. Both firms and advisors continue to see increased interest for ESG investments, especially among younger generations, women and high net-worth investors.
As part of the campaign, advisors receive a box containing virtual reality glasses made with recyclable materials. Then they launch their phone’s camera and hold it over the code on the package to start viewing. The video content is designed to be shared with clients as well.
“More than 22.4 million Americans use virtual reality technology today, and nearly one billion people will access content in this form by next year1,” noted Jones. “In a heavily commoditized industry, we’re using technology to position the advisor as both a digital expert and solutions provider to differentiate themselves with clients as the ESG wave takes hold.”
Nationwide is testing the technology-based campaign against traditional marketing efforts with a group of advisors before making the technology more widely available.
“Providing advisors and investors with an immersive experience allows them to connect with both Nationwide and the investments in a new way,” said Michael Spangler, president of Nationwide Funds. “The virtual reality component helps us simplify the concept of ESG investing so advisors can easily share it with clients and inspire them to take action.”
To learn more about ESG investing and Nationwide’s offerings for both retail and institutional investors, please visit our website.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com. Follow us on Facebook and Twitter.