14
August
2025
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10:00 AM
America/New_York

Nationwide recognized as a top provider of variable annuities used for tax-deferred savings

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U.S. annuity sales continue to shatter records, bringing in $223 billion in the first half of 2025, 3% above prior year results and topping the record set in the first half of 2024, according to LIMRA. Additionally, traditional variable annuities (VAs) saw a 3% increase year-over-year, with LIMRA research showing fee-based VA sales grew by 21% in the first quarter. Nationwide continues to be viewed as a leader in this category, recently being recognized for its commission-free variable annuities by Barron’s.

Nationwide’s Monument Advisor and Advisory Retirement Income Annuity (NARIA) garnered top spots in Barron’s Best Traditional Variable Annuities for Tax-Deferred Savings category. The publication calculated the rankings by comparing annuities used for accumulating assets on a tax-deferred basis and invested in underlying mutual fund-like subaccounts. Barron’s analyzed features like annual contract fees, average subaccount expenses, surrender charges, total options and five-year annual returns.

“In today’s volatile economic landscape, annuities offer a powerful tool for long-term financial planning, allowing investors to grow their assets without the drag of annual taxation,” said Craig Hawley, president of Nationwide Annuity. “As the industry continues ongoing efforts to expand distribution to registered investment advisors (RIAs), annuities like Monument Advisor and NARIA become even more critical, helping RIAs and their clients defer taxes, compound growth and build a resilient financial future as interest rates and market dynamics continue to shift.”

Nationwide’s recognition for its advisory annuities comes shortly after announcing enhanced rates for the Nationwide Lifetime Income Rider+® (L.inc+) Suite available on NARIA. This adjustment allows Nationwide, the top wholesale distributor of advisory VAs1, to offer some of the highest guaranteed income in the market.

1 Wink’s Sales & Market Report 1st Quarter, 2025

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