Michelle Samuel

Chief Customer Officer Michelle Samuel is accountable for developing and executing Nationwide’s customer strategy to maximize customer acquisition and drive retention to ensure that Nationwide delivers on its mission and vision. Michelle and the Customer team collaborate across the enterprise to understand the needs and preferences of customers and help enable Nationwide’s protection promise.

Prior to joining Nationwide in 2024, Michelle held leadership positions spanning customer experience, digital transformation, distribution strategy, and sales during her more than two decades in the financial services and insurance industry. She held roles The Hartford, Unum and most recently Prudential Financial, where she launched and lead their direct-to-consumer business. Previously, she was responsible for developing and implementing Prudential’s first customer experience strategy while serving as the executive sponsor for the company’s customer advocacy strategic pillar.

A graduate of Miami University in Oxford, Ohio, Michelle has a Bachelor of Science degree and numerous industry certifications and licenses. She is a Certified Customer Experience Professional, has the SAFe/Agile certification and holds FINRA Series 6, 26 and 63 licenses.