Jim McCoy

Jim McCoy leads the strategy, execution, and measurement of Nationwide’s sponsorship and talent portfolio, while also overseeing the company’s marketing print and promotional relationships.

His responsibilities include Nationwide’s official partnerships with the NFL and approximately half of the 32 NFL teams; the National Women’s Soccer League; the Memorial Tournament; the Columbus Blue Jackets (NHL); Columbus Crew (MLS); the Columbus Clippers (MiLB); the Columbus Fury (Major League Volleyball); and the Nationwide Children’s Hospital Columbus Marathon. He also oversees personal services agreements with Peyton Manning, Saquon Barkley, Dale Earnhardt Jr., and Lauren Holiday.

McCoy brings more than 25 years of experience in sports marketing and event management. Since joining Nationwide in 2004, he has helped build, diversify, and manage the company’s sports marketing portfolio. Under his leadership, Nationwide was named NASCAR Marketer of the Year in 2010.

Before joining Nationwide, McCoy managed corporate sponsorships at Newell Rubbermaid, including relationships with Roush Fenway Racing and driver Kurt Busch. Earlier in his career, he served as event manager at Nationwide Arena during the launch of the Columbus Blue Jackets franchise.

McCoy is a graduate of Wittenberg University and holds a master’s degree in sports management from The Ohio State University. He serves as president of the Champions of the Community Board, which oversees the Nationwide Children’s Hospital Championship, a Korn Ferry Tour golf event. He also serves on the board of Direction for Youth and Families and as an executive committee member of the Greater Columbus Sports Commission board.