Senior Vice President, Enterprise Brand Marketing
Jennifer MacKenzie is Senior Vice President, Enterprise Brand Marketing. Her team is responsible for Nationwide’s brand strategy, advertising and media, digital content and experience, diverse marketing, sports sponsorships and corporate event management.
Jennifer has served in a variety of leadership positions at Nationwide, including SVP Financial Services Marketing, Vice President of Nationwide Insurance Advertising, Sponsorships and Affinity Marketing and Brand Manager for Nationwide’s public sector retirement plans business. In addition, she helped form the enterprise corporate marketing function at Nationwide as the staff operations officer to the first Chief Marketing Officer.
Prior to joining Nationwide in 1998, Jennifer held a variety of positions in marketing, market planning and development at The Limited and The Ohio State University.
Jennifer is a graduate of Miami University of Ohio with a degree in business administration. She studied international business in Luxembourg and earned her MBA from The Ohio State University. Jennifer also serves on the Board for the Childhood League Center in Columbus, OH.