Columbus, OH - Nationwide announced today Heidi Sirota will lead marketing for its retirement plans business. With more than $138 billion in assets under management¹, Nationwide is a leading provider of retirement plans.

Sirota brings more than 20 years of marketing experience to the role, most recently serving as vice president of marketing and communications for ConnectiCare, Connecticut’s largest individual health plan². In that role, she was responsible for building a consumer brand and for driving market expansion and member engagement.

Before joining ConnectiCare, Sirota held senior marketing roles at Aetna in government programs and at UnitedHealth Group’s Optum division focusing on solutions that addressed the convergence of health and wealth. Prior to those roles she worked for 11 years in financial services for The Phoenix Companies growing the firm’s investment and life insurance businesses.

“Planning for health care costs in retirement is a pressing consumer need. Heidi’s extensive experience in the health care and financial services industries will enable us to better help our participants prepare for and live in retirement,” said Ramon Jones, senior vice president of financial services marketing and corporate communications for Nationwide. “Her background in business expansion, branding and product positioning aligns with our desire and plans to more broadly serve the overall financial needs of plan participants.”

Sirota earned her bachelor’s degree in communications from Loyola Marymount University and holds an executive education certificate in consumer marketing from the Kellogg School of Management at Northwestern University. She is also passionate about community involvement and served most recently as the president of the Windsor Education Foundation in Connecticut.

Sirota replaces Kristi Rodriguez, who was named the leader of the Nationwide Retirement Institute® earlier this year.

To learn more about Nationwide’s retirement plan offerings, please visit www.nationwide.com.