DALBAR recently reviewed the websites of Term Life Insurance providers and recognized those firms that offer prospective and existing policyholders an online environment that represents a superior standard of customer care.

Due in part to its comprehensive mix of Functionality and Behavior Centric features, Nationwide took home the #1 overall ranking. Also offering a unique selection of tools that assist prospective term life policyholders in identifying their specific insurance needs, the firm led the rest of the pack by a significant margin on the way to earning the top spot.

"Our success comes from making it easy for customers to navigate the life insurance buying process in a fully digital world," said Holly Snyder, president of Nationwide's life insurance business. "We provide information to our customers to help them make decisions on what coverage may fit their needs, along with providing them the ability to quote and apply all online." 

DALBAR's Trends and Best Practices: Term Life Web study audited the online experiences of 19 insurance providers, ranking each based on range of functionality, quality of the experience and online support availability.

For more information about this study, visit DALBAR's Intellect store.

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This material is not a recommendation to buy, sell, hold or roll over any asset, adopt an investment strategy, retain a specific investment manager or use a particular account type. It does not take into account the specific investment objectives, tax and financial condition, or particular needs of any specific person. Investors should work with their financial professional to discuss their specific situation.