Beyond giving: Creating more measurable impact in communities
Photo credit: Columbus Business First/Ian Alexander Photography
In 2026, nonprofit organizations that serve Columbus, Ohio, and the surrounding region are experiencing tough times as demand for their social services rapidly expands, just as they are being squeezed by rising costs and reduced funding.
To help respond to these challenges, philanthropic foundations and corporate partners are starting to shift focus to provide nonprofits with stronger and more collaborative partnerships, but more help is needed.
“Impact starts to grow when an organization thinks beyond financial contributions and brings its full capabilities to a philanthropic partnership,” said Ann Bair, Executive Vice President and Chief Marketing Officer for Nationwide. “In our case, we think about volunteerism and board service, opportunities where Nationwide can offer the support of our greatest asset, our people. When we apply that to support our nonprofit partners, we help them deliver even greater positive change in our communities.”
Support that goes beyond funding is especially critical in 2026. A January study from the Center for Effective Philanthropy (CEP), an organization that provides data and insights to help individual and institutional donors improve their effectiveness, found that half of nonprofit leaders today are looking for increased help and support from foundations and donors, such as building skills and lending their expertise.
The report quotes one nonprofit leader as saying he wants foundations to, “provide training and coaching support for leadership. Don't just write a check, build a relationship.”
Lending skills and expertise
In central Ohio, Columbus Business First recently recognized local companies and their employees for their financial giving and volunteerism at this year’s Corporate Citizenship Awards. The time and resources that businesses provide to community organizations is critical for the region’s success, says Dr. Dennis Durbin, President of the Abigail Wexner Research Institute at Nationwide Children’s Hospital (NCH).
Photo credit: Columbus Business First/Ian Alexander Photography
“Nationwide Foundation’s support over the decades has utterly transformed the trajectory of Nationwide Children’s from a regional specialty hospital to a national thought-leading organization impacting the health of children not only in central Ohio but around the world,” said Durbin, pointing to nearly 70 years of collaboration between Nationwide, one of the companies honored with a Corporate Citizenship Award, and the hospital. “The Nationwide Foundation’s support has been a powerful catalyst that has accelerated our work in many ways, including advancing affordable housing, fueling groundbreaking genomic research and driving innovation in data science, among many other initiatives.”
Since 2006, the Nationwide Foundation, the nonprofit, private foundation to which Nationwide companies are the donors, has contributed $180 million to NCH to support initiatives ranging from affordable housing to groundbreaking clinical research. A $10 million investment in 2025 builds on more than a decade of philanthropic investments in vital programs, including biomedical data sciences, genomics, population health, endowed chairs and behavioral health. Nationwide’s sports marketing sponsorships have helped raise more than $76 million in additional support for the hospital through partnerships and events such as the Memorial Tournament, Nationwide Children’s Hospital Championship and the Columbus Marathon.
Through the combined efforts of both the company and its employees, Nationwide works with many community-based organizations, providing expertise and funding to help strengthen operations, improve strategy and expand their reach. Nationwide employees are on track to volunteer more than 100,000 hours in 2026, and company leaders serve on more than 200 nonprofit boards, sharing expertise in governance, finance, marketing and strategy.
Nationwide’s commitment to community impact traces back to its earliest days, when employees were already partnering with nonprofits to support local needs in Central Ohio. In 1955, the Columbus office opened the first full-time corporate donation site in the American Red Cross system. In 1987, Nationwide donated 1.3 million units of food to the Mid-Ohio Food Collective, helping to meet one-third of Franklin County’s goal that year – making it the largest one-company employee response in the country.
Recently, the Nationwide Foundation supported Star House, an organization opening a new drop-in center for young people experiencing homelessness in the region. Nationwide leaders also serve on Star House’s board of trustees and committees.
“We are incredibly grateful to our associates for the time and expertise they provide to causes and organizations in their communities and across the country that make a difference in peoples’ lives,” Bair said. “Giving back, whether through fundraising, volunteerism or expertise, is critical in this moment.”
Since the award program began in 2018, Columbus Business First has recognized Nationwide annually as the region’s most generous company in the extra-large category.
Learn more about how Nationwide supports communities through its Corporate Citizenship initiatives. For more information on its philanthropic efforts, visit the Nationwide Foundation page.