Ann Bair

Ann Bair proudly serves as Executive Vice President and the Chief Marketing Officer at Nationwide. As the CMO for the Fortune 100 financial services and insurance provider, she oversees departments that advocate for and share Nationwide’s ‘On Your Side’ promise with customers, partners, communities and associates. In this role, she is responsible for brand and marketing strategy, advertising, creative services, social media, digital tactics, and corporate communications.

Prior to her current role at Nationwide, Ann and her team led all marketing activity for intermediaries and consumers ― from building brand awareness to driving acquisition and retention ― for Nationwide’s retirement plans, life insurance, annuities, mutual funds and corporate solutions businesses.

Ann has a depth of experience and expertise in business unit leadership and P&L accountability, strategic planning, brand management, marketing planning and execution, advertising, and partnering with Sales to maximize business results. She has worked across a broad array of product categories, with companies in consumer packaged goods, pharmaceuticals, insurance, and financial services, with a wide range of distribution channels and models.

During her four years as Nationwide’s Chief Digital Officer, Ann held accountability for digital strategy, marketing technology, user experience, social media, website and mobile content and infrastructure, as well launching chatbots and other digital tools. Prior to joining Nationwide, Ann held a variety of business unit and brand management leadership positions at Abbott Laboratories and gained marketing and sales experience in roles at Procter and Gamble and Borden, Inc.

Ann dedicates significant personal time and resources to serve on two nonprofit boards. She serves as the Development Chair and a member of the Master Plan and Strategic Plan committees at Franklin Park Conservatory and serves as Vice President on the Board of Trustees for the Ohio History Connection, a state organization focused on Ohio’s history, which recently gained UNESCO World Heritage inscription for key historic sites in Ohio.

Ann attended DePauw University in Greencastle, Indiana, graduating magna cum laude and Phi Beta Kappa.