Nationwide is using digital technologies to make it easier to buy term life insurance

Columbus, OH – Nearly half of Americans (48%) do not own life insurance according to LIMRA. To protect more families, Nationwide is proudly introducing Life Essentials, a new term life product that uses fully digitalized automated underwriting to provide an applicant with an instant quote and detailed decision in minutes.

“It’s important every family has access to the protection they deserve and we’re making the experience as easy as possible in order for more people to get life insurance,” said Holly Snyder, president of Nationwide’s Life business. “There is no medical exam needed. You simply answer a few questions online to get a quick decision on your application.”

Nationwide Life Essentials is currently available in 10-year and 20-year term lengths with up to $1.5 million in death benefit. The digital application experience uses health history and medical information to assess risk and bypass the need for a medical exam and lab tests. Coverage is not guaranteed, but the application process is fast, and you often get an answer within minutes.

Nationwide has seen a rapidly growing number of online life insurance shoppers since 2020. However, without an instant offer some applicants would leave the online application and never finish.

“Life is busy, and it is important to meet consumers where they feel the most comfortable, shopping at their own convenience online,” said Bobbi Jo Allan, vice president of Innovation at Nationwide. “Life Essentials was created to meet those who want an easy life insurance application process along with a decision within moments and with no need to speak to an agent.”

“Using a seamless fully digitized underwriting process, Nationwide is able to offer lower premiums while ensuring the applicant is appropriately assessed for the risks,” Snyder added.

Life Essentials is only available at Lifeessentials.nationwide.com.