10:31 AM

Tips for small business owners: Brand U 2.0 Masterclass with Lili Gil Valletta

During the 42nd Annual US Hispanic Chamber of Commerce Conference, Lili Gil Valletta shared how small business owners can build a legacy by driving their brand forward with purpose.

Valletta encouraged business owners to find a human and purpose-centered approach to define their brand by answering these questions:

  1. How do you make your customers/clients feel?
  2. What do you do to help them know/gain when you offer them what you do?
  3. What do you want them to do?

Watch the 60-minute presentation below to learn how you can find a new vision for your company’s brand and purpose.