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The top smart home devices you should be using

Smart home adoption is predicted to increasei among U.S. households, but the latest Agency Forward survey from Nationwide shows that many homeowners are under-utilizing the devices that could save them from the worst damages. There are devices that go far beyond having a camera in your doorbell or being able to dim your light bulbs from your phone. The important devices can alert you to fires or water gushing from pipes when everyone is away, triggering you to react faster.


Most Overlooked: Homeowners are overlooking products that could provide the most preventative benefits, 91% do not have smart sensors that can monitor water leaks or flow, and 79% do not have a smart sensor to monitor for smoke/carbon monoxide. These are the devices that can save your home from the most major and costly damages.

Why It Matters: The Insurance information Institute found the average loss cost for water damage or freezing is $12,514 and fire or lightning damage average loss is $83,519. Homeowners insurance will protect you from burdening these costs, but the time and disturbances associated with fixing these repairs will be felt by the homeowner.  

The Big Picture: The most common smart home products owned by homeowners are video doorbells (34%), home security cameras (32%), and thermostats (30%)—with millennials leading the charge on ownership. 

  • People with smart home devices feel 60% safer + protected, 57% have peace of mind, 54% feel their families are more protected.   
  • The main reason for purchasing a smart home device is 44% feel it reduces anxiety, 35% feel there is a positive cost-benefit to owning this technology. 

What they’re saying: 78% of agents typically recommend that their customers purchase smart home products to manage risks to their home.  

  • Agents top recommendations are: 56% smart sensors to monitor for smoke/carbon monoxide, 54% sensors that can shut off water in case of a leak, 54% smart locks.   

Consider This: Many insurers are exploring how smart home devices can help homeowners better protect their homes. This includes offering devices or discounts in some locations. If these devices can enhance safety and mitigate risk, it’s a potential win for everyone.  

Learn More: View the full survey findings or watch a video about staying ahead of disasters with smart home monitoring.