Nationwide and Dale Earnhardt Jr. Will Continue Their Partnership
Dale Earnhardt Jr.’s full-time racing career may be over, but his relationship with Nationwide is still going strong.
Dale and Nationwide announced today that the NASCAR legend and long-time Nationwide member will remain a company spokesman after signing a multi-year personal services agreement with the company.
Dale will work with Nationwide to promote the company’s products and services that provide protection and financial planning solutions. He will also make appearances for Nationwide at key events such as national sales conferences and other industry events.
NASCAR’s 15-time Most Popular Driver and two-time DAYTONA 500 winner has been a Nationwide member for more than 25 years and a company spokesman since 2008. In 2014, Nationwide joined Dale on the race track as a primary sponsor of the Hendrick Motorsports No. 88 race team.
“Dale has been a Nationwide member since he was 16 and owns several Nationwide products including auto, home, commercial and pet insurance, making our relationship with him one of the more authentic partnerships in sports,” said Jim McCoy, Nationwide’s associate vice president of Sports Marketing. “When he told us he would be stepping away from racing full-time, we immediately began developing the partnership to continue that relationship outside of the car. We’re excited Dale will remain a part of the Nationwide family as he transitions to his life off the track.”
“I’m excited to be continuing my partnership with Nationwide,” said Dale. “The relationship I have them is very special to me. They’ve been with me through most of my life – as a sponsor and also a company that I’ve come to depend upon to protect the many different aspects of my life. I’m proud to represent them and look forward to sharing my Nationwide experience with others for years to come.”
Nationwide will use opportunities with Dale in social and other media to support their primary sponsorship with Hendrick Motorsports and Alex Bowman, the new driver of the No. 88 Nationwide Chevrolet. The company will also continue to work with Dale in his efforts to raise awareness and funds for Nationwide Children’s Hospital in Columbus, Ohio.