Kristi Martin Rodriguez named Leader of Nationwide Financial Marketing

Nationwide Chief Marketing Officer, Ann Bair, has announced that Kristi Martin Rodriguez, current leader of the Nationwide Retirement Institute, will now lead Nationwide Financial Marketing. Bair, who was previously in this role, was promoted to CMO for Nationwide earlier this year.  

“Kristi brings a wealth of experience and a proven track record of success in both marketing and business strategy,” Bair said. “In her new role Kristi is returning to her marketing roots. She began her career at Nationwide nearly 10 years ago to support our Nationwide Retirement Solutions marketing strategy.”  

As leader of the Nationwide Retirement Institute, Rodriguez drove business growth by expanding service offerings and delivering crucial content and consultation to financial services intermediaries. She regularly serves as a media voice for the company, advancing Nationwide’s position as an industry thought leader.  

Moving forward, the Nationwide Retirement Institute team will be integrated into the Nationwide Financial Marketing team led by Rodriguez, continuing to be an engine for thought leadership and business enablement. 

As a marketer earlier in her career at Nationwide, she led marketing strategy for Nationwide Retirement Solutions, supporting sales teams and aiding distribution with key clients. Prior to joining Nationwide, Kristi served as a marketing leader for over 15 years in the health care industry. 

“Kristi’s ability to integrate marketing initiatives with business objectives and her deep understanding of our customers’ and partners’ needs will be invaluable as we navigate the evolving financial landscape,” Bair said. “Her expertise will help us strengthen our market position and drive continued growth.” 

Kristi Rodriguez graduated from Hampton University with a degree in finance and later completed the consumer marketing strategy executive training program at Kellogg School of Management, Northwestern University.