Jill Scott joins Nationwide’s “On Your Side Soundtracks” campaign
R&B singer to star in new commercial for the company
Jill Scott is VERY familiar with the Nationwide jingle…
“Everybody knows it. EVERYBODY! My mother, my son, my family, my friends…everybody knows this song,” says Jill. “It just has such a great energy to it.”
The Grammy-winning singer and actress will put her spin on the iconic jingle as she helps Nationwide bring to life a fresh take on a familiar campaign. Jill joins a running list of prior artists featured in Nationwide’s advertising like Tori Kelly, Rachel Platten, Brad Paisley, and Leslie Odom, Jr.
Partnering with Nationwide, Ms. Scott helped create new songs building off the “Nationwide is on your side” seven notes to demonstrate the many ways Nationwide protects their customers with extraordinary care.
“Jill is known for producing R&B and soul albums filled with emotion,” said Ramon Jones, Nationwide’s Chief Marketing Officer. “She will bring a new level of feeling to these commercials. Jill is a great ambassador for our brand, and we can’t wait to share with the country the incredible songs she’s put together.”
“Care and consideration - those are traits the company and I share, “said Jill. “I’m proud to team up with Nationwide to create songs that will demonstrate Nationwide’s passion for protecting their customers.”
The new “On Your Side Soundtracks” advertising creative will begin appearing on broadcast, social media, and digital platforms on May 3.