Chief Pet Officer
As Chief Pet Officer for the largest provider of pet health insurance in the U.S., Heidi Sirota leads the full scope of the pet insurance business for Nationwide. Through the lens of pet owners, veterinarians, employers, business partners, and associates, Heidi leads the coordinated execution of strategies to fulfill Nationwide’s mission and vision of protecting America’s pets with extraordinary care. Heidi is responsible for the enhancement and expansion of the Nationwide pet insurance product portfolio; continuous improvement of the customer experience through operational efficiency and technological enhancements; and driving growth through B2C, B2B sales channels and strategic partnerships.
She joined Nationwide in 2018 as vice president of marketing for the Retirement Plans business and led an expansion of its capabilities and markets.
Before joining Nationwide, Heidi transformed consumer experiences in health care. As UnitedHealth Group’s Optum Bank vice president of marketing, she pioneered the retailization of health savings accounts, and as a marketing executive at Aetna and ConnectiCare she introduced new, engaging ways for consumers to shop for health insurance and get care.
Heidi started her career in commercial bank operations, then moved into investment and insurance marketing leadership at The Phoenix Companies. She holds a bachelor’s degree in communications from Loyola Marymount University and completed executive education from Kellogg School of Management at Northwestern University.
Heidi sits on the Board of Trustees of the Human Animal Bond Research Institute (HABRI) and she’s the executive sponsor of Nationwide’s Pet Associate Resource Group.