Getting to know why Nationwide life insurance is so special
When people choose Nationwide® for life insurance, they get a partner with the unique ability to put them first and consistently deliver an extraordinary experience. They come to feel it in so many different ways, but certain things tend to stand out more than others, and we want to highlight those for you.
- Genuine values: We have a history of making decisions based on the value that they’ll bring to you and your clients.
- Committed partnerships: We’ve been committed to building relationships and keeping our promises for nearly 90 years in the life insurance industry.
- Adaptable suite of products: We provide an extensive set of life insurance products and features that are flexible to meet your clients’ evolving needs.
- Accessible services and support: We offer the digital tools and knowledgeable associates needed to streamline the process before, during and after the sale.
[1] “Best Life Insurance Companies,” investopedia.com/best-life-insurance-companies-5072162 (accessed Jan. 17, 2025).
[2] “10 Best Life Insurance Companies of January 2025,” Amy Danise, forbes.com/advisor/life-insurance/best-life-insurancecompanies/?award=best-life-insurance-companies-award-2024-nationwide (Feb. 7, 2024).
[3] “5 Best No-Exam Life Insurance Companies of 2024,” Cheryl Witten, money.com/best-no-exam-life-insurance (April 1, 2024).
Strength and stability
At Nationwide, we’ve been helping clients for nearly 100 years. Even when there’s been economic uncertainty along the way, we’ve emerged strong, stable and ready to deliver on our promises.
These ratings and rankings reflect rating agency assessment of the financial strength and claims-paying ability of Nationwide Life Insurance Company and are subject to change at any time. They are not intended to reflect the investment experience or financial strength of any variable account, which is subject to market risk. Because the dates are updated only when there’s a change in the ratings, the dates above reflect the most recent ratings we have received.
Adaptable suite of products
At Nationwide, we’ve created a broad suite of life insurance solutions designed to meet a client’s unique needs and financial goals over time.
Term life insurance
We offer affordable coverage for a specific period to help ensure financial security for loved ones if your client passes away during that time.
Permanent life insurance
We provide lifelong coverage that helps ensure loved ones will receive a death benefit and includes cash value that can grow over time
Long-term care insurance
All of our long-term care (LTC) solutions offer clients the flexibility to choose how and where to receive care:
- The industry-leading cash indemnity design means there’s no need to submit monthly bills or receipts
- We don’t place restrictions on how the benefits are spent, so policyowners can use 100% of their benefits for informal care, including care provided by family members or friends11
[11] A U.S.-licensed health care practitioner must state that informal care (which includes care provided by family members or friends) is appropriate in the plan of care. Clients should talk to their tax professional about potential tax implications.
[12] Nationwide YourLife CareMatters® is our linked-benefit LTC product in New York. Please contact Nationwide for product-specific literature for that state. CareMatters II is available in all other states except Montana.
[13] CareMatters Together is available in most states. Contact Nationwide for current availability.
[14] Caregiver Advocate is available at no additional cost. It might not be available in some states/territories or in some products. Caregiver Advocate is administered by illumifin. Nationwide is not affliated with illumifin. Caregiver Advocate is subject to availability and may be modified, suspended or terminated at any time. Access to the services available through Caregiver Advocate will terminate if the owner terminates or surrenders their contract with Nationwide. Caregiver Advocate is provided as a service to you by Nationwide. Caregiver Advocate is a third-party vendor site that is not hosted or affiliated with Nationwide, and Nationwide is not responsible for the content or the accuracy of any information or materials located on the site
Living access benefits
We offer a suite of features that allow clients to access a portion of their death benefit when one of life’s unexpected events occurs:
Streamlined underwriting
At Nationwide, we build strong relationships with financial professionals by quickly and efficiently meeting our service level agreements, offering direct access to our underwriters and underwriting leaders and responding clearly and consistently with competitive underwriting offers.
- Our process helps get an underwriting decision faster with fewer attending physician statements and less need for additional underwriting requirements15
- Clients no longer need to take a full paramedical exam; only an abbreviated exam may be necessary, and when it is, the examiner will check height, weight, blood pressure, pulse, and collect urine and blood samples
- We offer real-time status updates on submitted applications with the Life Pending Business Tracker, which features e-delivery of policies using DocuSign and an online interview
[15] Ages 18 to 50 applying for face amounts of $100,000 to $5 million on eligible products may be eligible for acceleration. Risk class must be of Standard rate class or better including tobacco. Ages 51 to 60 applying for face amounts of $100,000 to $1 million on eligible products may be eligible for acceleration. Accelerated underwriting is not offered for SIUL or SVULII.
Simplified client experience
At Nationwide, our focus is on offering clients an extraordinary experience and making it as easy as possible to get the life insurance solutions they need:
- We provide clear, user-friendly resources make it easier for clients to understand their options
- Our intuitive digital experience helps policyowners conveniently manage their account and pay premiums online
- We received DALBAR’s Communications Seal of Excellence for Consumer and Financial Professional Web Experience
- Our compassionate claims representatives provide dedicated support to clients’ loved ones in their moment of need.
Learn more about our solutions and the value we provide at Nationwide.com/lifeinsurance.
This material is not a recommendation to buy or sell a financial product or to adopt an investment strategy. Investors should discuss their specific situation with their financial professional. The main purpose of any life insurance product is to provide a death benefit for the beneficiaries. When evaluating the purchase of a variable life insurance product, you should be aware that variable products are long-term investments designed for retirement. Investing involves market risk, including the possible loss of the money you’ve invested. Variable products allow you to choose the amount of life insurance protection that’s right for you that has an additional cost associated with it. If you don’t pay enough premium into the policy, there is the possibility it may lapse. Make sure that variable life insurance meets your long-term life insurance need. The underlying variable investment options are not publicly traded mutual funds and are not available directly for purchase by the general public. They are available only through variable life insurance policies issued by a life insurance company. Indexed universal life insurance policies are not stock market investments, do not directly participate in any stock or equity investments, and do not receive dividends or participate in capital gains. Past index performance is no indication of future crediting rates. Also, be aware that interest crediting fluctuations can lead to the need for additional premiums in the policy. This policy allows for flexible premium payments, but it’s important to adequately fund it to keep it in force and to help meet your needs and those of your beneficiaries. Life insurance is issued by Nationwide Life Insurance Company or Nationwide Life and Annuity Insurance Company, Columbus, Ohio. Guarantees are backed by the claims-paying ability of the issuing company. The financial strength of Nationwide is not intended to reflect the investment experience of a variable account, which is subject to market risk. When choosing a product, make sure that life insurance and long-term care insurance needs are met. Be sure to choose a product that meets long-term life insurance needs, especially if personal situations change — for example, marriage, birth of a child or job promotion. Weigh the costs of the policy, and understand that life insurance, and long-term care coverage linked to life insurance, has fees and charges that vary with sex, health, age and tobacco use. Riders that customize a policy to fit individual needs usually carry an additional charge. Keep in mind that the payment of long-term care rider benefits, as an acceleration of the death benefit, will reduce both the death benefit and cash surrender value of the policy. Additionally, loans and withdrawals will also reduce both the cash value and the death benefit. Care should be taken to make sure that life insurance needs continue to be met even if the rider pays out in full or after money is taken from the policy. There is no guarantee that the rider will cover the entire cost for all of the insured’s long-term care, as this may vary with the needs of each insured. Nationwide pays the long-term care benefit to the policyowner; there is no guarantee that the policyowner will use the benefit for long-term care expenses if the policy is owned by someone other than the insured. Products and riders might not be available in some states. Please contact your financial professional to determine product availability in your state. Nationwide, the Nationwide N and This material is not a recommendation to buy or sell a financial product or to adopt an investment strategy. Investors should discuss their specific situation with their financial professional. marks of Nationwide Mutual Insurance Company. Thirdparty marks that appear in this message are the property of their respective owners. © 2025 Nationwide LAM-5705AO (01/25)