Get ready for the NFL Draft with Peyton Manning
“Draft Night Drills” Nationwide ads to air during NFL Draft
Peyton Manning knows better than most about the nerves players feel on the first night of the NFL Draft. In Nationwide’s newest ad campaign, the 1998 NFL Draft #1 pick and Nationwide spokesman is using his experience to help draftees prepare for the big night.
“Draft Night Drills” features the NFL Hall of Famer coaching fictional prospects on how to handle familiar Draft night scenarios - from picking the perfect look to getting that hug with the commissioner just right!
“Nationwide’s decade long partnership with the National Football League has allowed the brand to engage with some of the most passionate and dedicated fans in the world of sports,” said Ramon Jones, Executive Vice President and Chief Marketing Officer for Nationwide. “Our ‘Draft Night Drills’ campaign hits on those unforgettable moments that make the Draft special for NFL prospects, while having fun and reminding viewers Nationwide is here to help people prepare for their financial futures.”
“In ten years of partnership with Nationwide, we’ve done a lot of great work together, but using the NFL Draft as a backdrop was special and brought back some good memories,” said Peyton Manning. “It was fun to parody some of those signature moments that people expect during the NFL Draft.”
Check out the "Draft Night Drills" 30 second commercial!